Malcolm Gladwell: What we can learn from spaghetti sauce
In this witty monologue, Malcolm Gladwell follows the career of a food industry consultant who uncovered a key secret to what eaters like. Running huge focus groups to find customers' truest tastes, Gladwell's hero draws a radical conclusion, an epiphany that has defined food marketing ever since. Note: The theme of the 2004 conference was "The Pursuit of Happiness" -- hence the talk's quirky presence.
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