my marketingenious

Jimmy Wales assembled "a ragtag band of volunteers," gave them tools for collaborating, and created Wikipedia, the self-organizing, self-correcting, never-finished encyclopedia of the future. Here, he explains how the collaborative approach works, and why it succeeds. Along the way, he debunks some controversies, explains the "neutral point-of-view policy" and why it is non-debatable; and details the Wikipedia governance model: a democracy with a bit of aristocracy and some monarchy thrown in.

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